Stand Out. Be Remembered.
Showcase Your Wow

Sounding Line Consulting
The Art of Being Memorable

The Art of Being Memorable

At Sounding Line Consulting, we specialize in building strong business identities that leave a lasting impression.

Our branding, marketing and strategic planning services help businesses and non-profits increase market presence, grow revenue and create stronger audience relationships. Whether you need a brand audit, editorial guidelines, or strategic business plan, we will guide you through the Art of Being Memorable.

We are especially experienced in working with creative innovators, cultural non-profit organizations, skilled technical professionals, and entrepreneurs entering life’s third semester.

Be the Red Umbrella

Sounding Line Consulting is owned and operated by Monica Poling, who is the chief identity advisor behind Be the Red Umbrella. Follow Monica on LinkedIn for more tips on building a superstar business identity.

Sounding Line Core Services

Brand

Report Card

If your marketing efforts aren’t delivering their intended results, let us take a look. Our Brand Report Card evaluates your messaging and your overall brand strategy, and includes a report with insights and actionable tactics.

Brand

Narrative

Brand Narrative

Storytelling is the most important tool in your sales and marketing toolbox. Creating a Brand Narrative document helps you paint a vivid, consistent picture of success across all your marketing and social media channels

Business

Strategy Counseling

Business Strategy

When your DIY efforts are no longer enough, our one-on-one business strategy consulting can help you clarify your vision, define your target audience, create your pricing models, and identify your Red Umbrella.

Additional Services

Business

Plans

Business Plans

Take home a one-of-a-kind business plan that reflects your unique business personality and strategic goals.

Proposal Writing

& RFPS

Proposals & RFPs

Your RFP is the key to securing lucrative contracts. Let us help you build a response that sets you apart.

Executive

Storytelling

Whether you need an annual report, a case study, or other high-level narrative, our award-winning writers can capture your unique essence.

Be the Red Umbrella

Receive a weekly message with fresh tips on how to build a superstar business identity.

Recent LinkedIn Articles

Sounding Line Services

Brand Report Card

Brand Report Card: If your marketing efforts aren’t delivering their intended results, let us take a look. Our Brand Report Card evaluates your messaging and your overall brand strategy, and includes insights and actionable tactics.

Brand Narrative

Brand Narrative: Storytelling is the most important tool in your sales and marketing toolbox. Our Brand Narrative document helps you paint a consistent, vivid picture of success across all your marketing and social media channels.

Brand Narrative

Business Strategy Counseling: When your DIY efforts are no longer enough, our one-on-one business strategy consulting can help you clarify your vision, define your target audience, create your pricing models, and identify your Red Umbrella.

Meet Monica Poling

Monica-Poling, Sounding Line Consulting

Being memorable is not about following a one-size-fits-all roadmap. Your success in business starts with identifying your unique expertise and ends with delivering products and services that wow your target audience.
– Monica Poling, Founder
Sounding Line Consulting

Hi there! I’m Monica Poling, the founder and chief identity advisor at Sounding Line Consulting and Be the Red Umbrella, where I help businesses and nonprofits excel at the Art of Being Memorable.

Throughout my career I’ve held many identities, including marketer, journalist, world traveler, non-profit pro, sometime artist, and unapologetic data nerd, so I understand the challenges that come with defining your “one” true self. But I’ve also always been an avid storyteller and I have been helping clients clarify and communicate their stories for decades.

What I find to be the largest barrier for many business owners and non-profit professionals, is that they are too busy being awesome at what they do, to spend time thinking about how to market that awesomeness. So now I spend my days helping others share their stories and the wow factor that compels people to connect, engage and work with them. [Learn More About Monica Poling]