Identify, Reach, Engage
and Wow Your Audience

Sounding Line Consulting
Strategic Planning | Audience
Development | Authority Branding

Increase Your Market Presence

At Sounding Line Consulting, we work with businesses and non-profits to turn purpose and passion into profit. Our branding, marketing and business planning services are designed to save time, build confidence, increase market presence, and grow revenue.

Authority Branding

Setting us apart is our Authority Branding service. Whether you need a business plan, a growth strategy or a brand refresh, we start by diving into the story behind the story. What is the unique expertise you provide your clients? Once we identify the wow factor that ONLY YOU can deliver, we begin planning a business strategy that is as individual as you are.

We are especially experienced in working with creative innovators, non-profit organizations, skilled technical professionals, and entrepreneurs entering life’s third semester

Sounding Line Core Services

Authority

Branding

Authority Branding

Build a cohesive, consistent brand strategy that showcases your expertise, positions you above the competition, and creates a deeper connection with your target audience.

Brand

Report Card

If you have a brand strategy but your marketing isn’t delivering the intended results, our Brand Report Card includes a detailed performance improvement plan with actionable insights.

Business

Strategy & Counseling

Small Business Strategic Plan

Designed for solopreneurs and early-stage business, our strategy modules help you clarify your vision, identify your target audience, define your pricing models, and build your success strategy.

Additional Services

Business

Plans

Business Plans

Take home a one-of-a-kind business plan that reflects your unique personality and business goals.

Proposal Writing

& RFPS

Proposals & RFPs

Your RFP is the key to securing lucrative contracts and partnerships and must be treated as a marketing tool.

Executive

Storytelling

Whether you need an annual report, a case study, or other high-level narrative, our award-winning writers can help you stand out.

The Sounding Line

We’re excited to join you on your business journey. Sign up for our newsletter and you’ll receive a short message every week, that includes fresh business strategies and popular curated links.

Sounding Line Services

Authority Branding

Authority Branding: Build a cohesive, consistent brand strategy that showcases your expertise, positions you above the competition, and creates a deeper connection with your target audience..

Business Plans

Business Plans: Your one-of-a-kind business plan will reflect your business personality and goals, and is ready to share with friends, clients and potential investors.

Small Business Strategic Plan

Strategic Business Planning: Clarify your vision, your target audience, your pricing models, and your success strategy with our one-on-one strategic planning modules.

Brand Report Card: If your marketing isn’t delivering the intended results, let us review your branding and marketing strategy and provide a detailed performance improvement plan.

Meet Monica Poling

Monica-Poling, Sounding Line Consulting

Building a strategic plan is not about creating or following a one-size-fits-all roadmap. Executing a winning strategy involves defining your unique value and delivering increased value to your target audience.
– Monica Poling, Founder, Sounding Line Consulting

Hi there! I’m Monica Poling, the founder of Sounding Line Consulting. Throughout my career I’ve had many identities, including marketer, world traveler, non-profit pro, and unapologetic data nerd, so I understand the challenges that come with defining your “one” true self.

For me, I mostly an avid storyteller. I always find myself looking for the “wow” in any story, whether I’m reading a market trend report or speaking with a local business owner sharing their personal history. I love helping people and businesses define their own “wow” and showing them how to create and grow their value into successful businesses. [Learn More]

Sounding Line Blog

Top Stories

Overcoming Imposter Syndrome

Overcoming Imposter Syndrome

To leverage your industry expertise, it’s critical to overcome self-doubt and avoid giving in to imposter syndrome.
Audience Mapping: Why We Rarely Use Buyer Personas

Audience Mapping: Why We Rarely Use Buyer Personas

Buyer personas are a marketing staple. Here’s why Sounding Line prefers a more dynamic approach: audience mapping. 

Audience Development

Audience Mapping: Why We Rarely Use Buyer Personas

Buyer personas are a marketing staple. Here’s why Sounding Line prefers a more dynamic approach: audience mapping. 

Authority Branding

Overcoming Imposter Syndrome

To leverage your industry expertise, it’s critical to overcome self-doubt and avoid giving in to imposter syndrome.

Capability Statements

Five Common Capability Statement Mistakes to Avoid

Working with Sounding Line can help you identify and avoid these common Capability Statement mistakes. Contact us for a free consultation

Business Planning

Free Business Plan Workbook

Our FREE 50-page workbook can help you gain clarity and build a better business strategy.

Small Business Grants

Are you looking for grants for your small business? View our list of organizations that periodically fund for-profit enterprises.

Our Business Plan Services

Need a business plan? Our comprehensive business plan services include strategy, storytelling, research and graphic design. How can we help you build your business strategy?