Strategy, Storytelling,
Data & Graphic Design
We help entrepreneurs, non-profits and SMEs
build better business strategies
Data are just summaries of thousands of stories – tell a few of those stories to help make the data meaningful.
– Chip & Dan Heath,
Making Numbers Count
Our Services
Business Plans
Annual Reports
Proposals & RFPs
Confidential Information Memos
Strategic Planning
Grant Writing & Research
Executive Business Writing
Marketing Strategy
Our Blog
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What is Small Data?
Experts say Small Data as the next “big thing” in business intelligence. But what exactly is small data?
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Do I Need An Annual Report?
Your annual report is one of the most important marketing tools your organization can produce.
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In Non-Profits We Trust
20 non-profit statistics about customer and donor trust
Data-Powered Strategy
Sounding Line Data helps entrepreneurs, non-profit organizations and small businesses create better business and marketing strategies.
We blend storytelling, data, strategy and graphic design so our clients can build value for their constituents, customers, investors, partners, funders and sponsors.
Our Mission
To support data literacy for entrepreneurs, non-profit organizations and small businesses.

The five “W’s” are important, but don’t forget the three “H’s”–how long, how often, and how much.
– Monica Poling, Founder, Sounding Line Data
More information
Our Services
About Us
Interested in working with Sounding Line Data?
We’d love to hear from you.