Identify, Reach, Engage
and Wow Your Audience
Strategic Planning | Audience
Development | Authority Branding
Increase Your Market Presence
At Sounding Line Consulting, we work with businesses and non-profits to turn purpose and passion into profit. Our branding, marketing and business planning services are designed to save time, build confidence, increase market presence, and grow revenue.
Authority Branding
Setting us apart is our Authority Branding service. Whether you need a business plan, a growth strategy or a brand refresh, we start by diving into the story behind the story. What is the unique expertise you provide your clients? Once we identify the wow factor that ONLY YOU can deliver, we begin planning a business strategy that is as individual as you are.
We are especially experienced in working with creative innovators, non-profit organizations, skilled technical professionals, and entrepreneurs entering life’s third semester
Sounding Line Core Services
Authority
Branding
Build a cohesive, consistent brand strategy that showcases your expertise, positions you above the competition, and creates a deeper connection with your target audience.
Brand
Report Card
If you have a brand strategy but your marketing isn’t delivering the intended results, our Brand Report Card includes a detailed performance improvement plan with actionable insights.
Business
Strategy & Counseling
Designed for solopreneurs and early-stage business, our strategy modules help you clarify your vision, identify your target audience, define your pricing models, and build your success strategy.
Additional Services
Business
Plans
Take home a one-of-a-kind business plan that reflects your unique personality and business goals.
Proposal Writing
& RFPS
Your RFP is the key to securing lucrative contracts and partnerships and must be treated as a marketing tool.
Executive
Storytelling
Whether you need an annual report, a case study, or other high-level narrative, our award-winning writers can help you stand out.
The Sounding Line
Sounding Line Services
Authority Branding: Build a cohesive, consistent brand strategy that showcases your expertise, positions you above the competition, and creates a deeper connection with your target audience..
Business Plans: Your one-of-a-kind business plan will reflect your business personality and goals, and is ready to share with friends, clients and potential investors.
Strategic Business Planning: Clarify your vision, your target audience, your pricing models, and your success strategy with our one-on-one strategic planning modules.
Brand Report Card: If your marketing isn’t delivering the intended results, let us review your branding and marketing strategy and provide a detailed performance improvement plan.
Meet Monica Poling
Hi there! I’m Monica Poling, the founder of Sounding Line Consulting. Throughout my career I’ve had many identities, including marketer, world traveler, non-profit pro, and unapologetic data nerd, so I understand the challenges that come with defining your “one” true self.
For me, I mostly an avid storyteller. I always find myself looking for the “wow” in any story, whether I’m reading a market trend report or speaking with a local business owner sharing their personal history. I love helping people and businesses define their own “wow” and showing them how to create and grow their value into successful businesses. [Learn More]
Sounding Line Blog
Top Stories
Overcoming Imposter Syndrome
Audience Mapping: Why We Rarely Use Buyer Personas
Audience Development
Audience Mapping: Why We Rarely Use Buyer Personas
Authority Branding
Capability Statements
Five Common Capability Statement Mistakes to Avoid
Business Planning
Free Business Plan Workbook
Our FREE 50-page workbook can help you gain clarity and build a better business strategy.
Are you looking for grants for your small business? View our list of organizations that periodically fund for-profit enterprises.
Need a business plan? Our comprehensive business plan services include strategy, storytelling, research and graphic design. How can we help you build your business strategy?
