About Sounding Line Consulting
At Sounding Line Consulting, we help clients grow revenue and market presence through innovative strategic planning, marketing, branding and audience development strategies.
We especially enjoy working with creative innovators, non-profit organizations, and skilled technical professionals. We are also passionate about helping entrepreneurs who are facing the burning question, “What’s next?” as they enter life’s third trimester.
To help entrepreneurial organizations build and grow successful businesses by delivering audience-focused products and services.
What is a Sounding Line?
Soundings measure the depth of water and the results are used to create maps of the ocean floor. Ancient navigators would use a marked, weighted rope–or sounding line–to calculate those depths.
For us, the term Sounding Line embraces three key pillars:
A Form of Measurement
It reminds us that some metric or unit of measurement is always necessary before we are able to calculate success.
It pays homage o the ancient voyagers who crossed vast oceans with little more than their own determination, the breath of the wind and flocks of wandering birds to guide their journeys.
A Sense of Community
The term symbolizes a community, a place where people can come together to share and evaluate their ideas and to celebrate their successes.
Our services include:
Showcase your industry-leading solutions with custom content.
- Annual Reports
- Case Studies
- White Papers
Our Core Values
Every successful journey needs a captain and a someone planning the route. How can we help you chart your course?
Your success in business relies upon energizing your audience with bigger, better or more unique solutions. How can we help you stand out?
Logic is the foundation of problem solving, goal setting, critical thinking, and even creativity. How can we build strategic pathways to success?
Notice what you notice and be true to what inspires you. How can we change the world together?
Always Be Learning
There is always so much more to learn. But let’s remember that we can also share our expertise with others. How can we learn by teaching?
Be the Red Umbrella
Recent LinkedIn Articles
Sounding Line Services
Brand Report Card: If your marketing efforts aren’t delivering their intended results, let us take a look. Our Brand Report Card evaluates your messaging and your overall brand strategy, and includes insights and actionable tactics.
Brand Narrative: Storytelling is the most important tool in your sales and marketing toolbox. Our Brand Narrative document helps you paint a consistent, vivid picture of success across all your marketing and social media channels.
Business Strategy Counseling: When your DIY efforts are no longer enough, our one-on-one business strategy consulting can help you clarify your vision, define your target audience, create your pricing models, and identify your Red Umbrella.