Audience Mapping: Why We Rarely Use Buyer Personas
Buyer personas are a marketing staple. Here’s why Sounding Line prefers a more dynamic approach: audience mapping.
Monica Poling
Five Common Capability Statement Mistakes to Avoid
Working with Sounding Line can help you identify and avoid these common Capability Statement mistakes. Contact us for a free consultation
Overcoming Imposter Syndrome
To leverage your industry expertise, it’s critical to overcome self-doubt and avoid giving in to imposter syndrome.
What is Small Data?
Experts say Small Data is the next “big thing” in business intelligence. But what exactly is small data?
Do I Need An Annual Report?
Your annual report is one of the most important marketing tools your organization can produce.
That Stupid Facebook Math Problem: A Visual Answer
Back in 2003, the world learned that a cute, vegetarian panda could turn into a violent gun-toting creature thanks to nothing more than a misplaced comma. Thanks to the breakout success of the book Eats, Shoots and Leaves, talented literary editor Lynn Truss, taught people the importance of proper punctuation. I think of this book …
