Authority Branding

Authority Brand: Demonstrate Your Expertise

At Sounding Line Consulting, we’re proud to work with many amazing clients, ranging from non-profit organizations to highly technical businesses, to solopreneurs such as artists, agents and therapists. All of our clients rely on us to help them stand above the competition.

Our Authority Branding service, the art of defining and demonstrating your unique expertise, is at the heart of what makes us different. Whether you need a growth strategy, a brand refresh, or a business plan, we start by diving into YOUR story.

What is your purpose and your passion? What are the experiences and expertise you offer that cannot be found anywhere else? Are your business goals aligned with your personal self? How can we showcase the value you deliver? How can we help you build profitable pathways to success? What does success look like for you?

Once we identify your unique fingerprint-the wow factor that only YOU can deliver-we begin planning a brand strategy that is as individual as you are.

Our Authority Branding services include:

Brand Positioning

How should I position myself as an authority in my industry?

We’ll help you identify and highlight your unique expertise and how your marketing messaging should reflect your wow factor. Services include:

  • Brand Positioning Statement
  • Brand Pillars & Value Proposition
  • Brand Manifesto
  • Mission & Core Values
  • Executive Team Bios
  • Products & Services
  • Key Differentiators

Brand Audience

How do I target the right audience?

Brand Audience

Expertise is relative. Be sure you are targeting the right audience so your brand message delivers maximum impact. Service include:

Brand Identity

How do I create a visual identity that reflects my expertise?

Develop a cohesive visual identity, including logo, colors, typography, and imagery, that reflects your essence and your expertise. Services include:

  • Brand Logo
  • Brand Colors
  • Brand Typography
  • Brand Guidelines

Brand Narrative

How can I create a compelling brand story?

Brand Narrative

Build a compelling story line that showcases your wow factor AND resonates with your target audience. Services include:

  • Brand Story
  • Key Conversational Areas
  • Content Distribution Plan
  • Editorial Guidelines

Brand GPS

How do I stack up against my competitors?

Brand GPS

Understand your brand’s position within the market place to create sustainable growth. Services include:

  • Competitive Analysis
  • SWOT Analysis
  • Market Trends
  • Business KPIs & Metrics

Pricing

  • Brand Positioning: $3,000
  • Brand Identity: $3,000
  • Brand Audience: $2,000
  • Brand Narrative: $2,000
  • Brand GPS: $2,000
  • Comprehensive Brand Direction: $10,000

Brand Report Card

Brand Report Card

Do you already have a brand strategy? If your marketing efforts aren’t delivering their intended results, we can evaluate your brand performance and your marketing materials. Our Brand Report includes actionable insights on areas for improvement. Learn more about our Brand Report Card.

“Monica, I can’t thank you enough for your support and guidance. As someone who was initially worried I might be too mature to enter the world of entrepreneurship, I can’t believe how you boosted my confidence and helped me create a plan designed specifically for my career goals. Working with you and Sounding Line Consulting was a game-changer.

– Sue Berrie,
BLU IV Wellness

View more client testimonials

Be the Red Umbrella

Receive a weekly message with fresh tips on how to build a superstar business identity.

Recent LinkedIn Articles

Sounding Line Services

Brand Report Card

Brand Report Card: If your marketing efforts aren’t delivering their intended results, let us take a look. Our Brand Report Card evaluates your messaging and your overall brand strategy, and includes insights and actionable tactics.

Brand Narrative

Brand Narrative: Storytelling is the most important tool in your sales and marketing toolbox. Our Brand Narrative document helps you paint a consistent, vivid picture of success across all your marketing and social media channels.

Brand Narrative

Business Strategy Counseling: When your DIY efforts are no longer enough, our one-on-one business strategy consulting can help you clarify your vision, define your target audience, create your pricing models, and identify your Red Umbrella.

From the Blog

Overcoming Imposter Syndrome

Overcoming Imposter Syndrome
To leverage your industry expertise, it’s critical to overcome self-doubt and avoid giving in to imposter syndrome.

Audience Mapping: Why We Rarely Use Buyer Personas

Audience Mapping: Why We Rarely Use Buyer Personas
Buyer personas are a marketing staple. Here’s why Sounding Line prefers a more dynamic approach: audience mapping.