Authority Branding: Showcase Your Expertise

Authority Brand: The Power of the Subject Matter Expert (SME)

At Sounding Line Consulting, we’re proud to work with many amazing clients who represent a variety of industries and business types to help them build their Authority Brand. From security services and construction firms to therapists and artists our clients rely on us to help them stand above the competition.

Despite their differences, most of our clients have one thing in common: they excel at their core business but have limited knowledge or experience in self-promotion.

The Benefits of Being an Industry Expert

We already know that being an industry expert has very tangible rewards, from being able to command higher rates to being sought out by the media.

Despite the benefits of being an expert, so many business owners choose to promote their general services instead of showcasing their specific areas of expertise. (ie, “I’m a web designer” vs. “I specialize in e-commerce solutions.”)

Why is this? Perhaps these businesses haven’t identified their niche, or perhaps they suffer from “imposter syndrome,” or maybe they just don’t know how to go about promoting their expertise in an authentic, relatable manner. 

Or like many of our clients, they are too busy excelling at their core business to spend much time on marketing and promoting their expertise. 

How to Be Considered as Industry Expert

Our clients often ask us, “I am so much better than my competitor. Shouldn’t my work speak for itself?” We hear that a lot.

Unfortunately, in this day and age of internet celebrity and Insta-fame, good work is often not enough to generate recognition. 

While it may look like your competitor’s success is due to a mysterious “secret sauce” that is beyond your reach, recognition is rarely spontaneous and it almost never comes without careful planning. 

What is Authority Branding?

At Sounding Line, we work with clients to develop their Authority Branding. 

What does that mean?

• We help clients build a professional persona, including a bio and a visual brand, that reflects their expertise.
• We review and build their marketing and outreach materials to consistently reflect their Authority Brand.
• We help clients stay on top of industry trends and research.
• We define and engage their audience and we look for new opportunities to showcase their Authority Brand.

Be an Industry Thought Leader

We will work with you to help you find the right audiences and to build pathways to becoming a leading voice for that audience. Our Authority Brand services include a ten-point strategic plan that details the steps you need to take on your path to thought leadership. And then we help you implement that plan.

Interested in Building Your Authority Brand

Intrigued? Contact us now for a FREE, no-obligation consultation on how we can help improve your authority branding.