Brand Report Card

Brand Report Card

Do you need a Brand Report Card? If your marketing efforts are not delivering their intended results, we can help. We specialize in brand messaging and our popular Brand Report Card service includes strategic suggestions on how to upgrade and align your marketing for maximum impact.

Has Your Marketing Lost its Focus?

It is not difficult for a business to lose brand cohesiveness, especially as it grows or brings on new team members. Whether you’re a start up or a long-standing pillar of the community, it is good business practice to have a seasoned third-party expert review your brand and marketing efforts for consistency.

Why? Inconsistent messaging can lead to a lack of trust and even a potential loss of business among clients and potential clients. Even something as simple as an outdated website copyright date could have a detrimental effect, leaving clients wondering about your commitment to excellence, or even worse, wondering if you are still in business.

Brand Report Card

We start by clarifying your overall brand strategy. In other words, what do you stand for and how do you stand out? (If you haven’t already taken this step, we can work with you to help define your brand pillars.)

Our final report includes insights and actionable tactics on how to update and align your marketing efforts for maximum impact. In your final Brand Report Card, we evaluate the following elements:

Brand Clarity

Is it clear what you do, what products and services you offer, and what results you deliver?

Brand Audience

Does your brand clearly identify and speak to your preferred audience?

Brand Authority

Does your brand clearly position you as a leader in your field?

Brand Identity

Are your brand’s visual elements–logo, brand colors, fonts–consistent and do they align with your overall brand strategy.

Website & Brand Content

Does your marketing, web content and brand narrative correctly reflect your brand strategy?

Final Brand Report Card

Your final Brand Report Card evaluates all the above elements, and helps you identify the weak spots that may be confusing to your audience.


  • $299 (Report Only)
  • $599 (Report With Strategy Planning Session)

Be the Red Umbrella

If you’re looking for more tips on standing out in a crowd, follow Monica Poling & Be the Red Umbrella on Linked In.

“Monica, I can’t thank you enough for your support and guidance. As someone who was initially worried I might be too mature to enter the world of entrepreneurship, I can’t believe how you boosted my confidence and helped me create a plan designed specifically for my career goals. Working with you and Sounding Line Consulting was a game-changer.

– Sue Berrie,
BLU IV Wellness

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Brand Report Card

Brand Report Card: If your marketing efforts aren’t delivering their intended results, let us take a look. Our Brand Report Card evaluates your messaging and your overall brand strategy, and includes insights and actionable tactics.

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Brand Narrative: Storytelling is the most important tool in your sales and marketing toolbox. Our Brand Narrative document helps you paint a consistent, vivid picture of success across all your marketing and social media channels.

Brand Narrative

Business Strategy Counseling: When your DIY efforts are no longer enough, our one-on-one business strategy consulting can help you clarify your vision, define your target audience, create your pricing models, and identify your Red Umbrella.