Take Your Business Plan From Blah to Brilliant
At Sounding Line Data, we love nothing more than helping businesses add a little sizzle to their business plans.
We start our business planning process by outlining your business goals. Then we add a little strategy, a little market research, and a whole lot of award-winning storytelling and graphic design. You’ll take home a one-of-a-kind business plan that uniquely reflects your business goals and personality.
Although our plans are all custom-built to showcase your unique story, all plans also includes some core elements:
- Compelling narrative: Our award-winning writing team will bring your story to life.
- Market research: We can help you sleuth out the metrics that showcase why your business model is worth noticing.
- Financial forecasting: We’ll help you to build a schedule of expenses and revenue. Then we’ll take your numbers and convert them into vivid charts that showcase your cash flow.
- Visual packaging: Our best-in-class design team will bring your story to life using carefully placed charts, images, illustrations and other visual elements.
Think You Don’t Need a Business Plan?
Business plans aren’t just used for fundraising or grant solicitations-or at least they shouldn’t be. A well-crafted business plan can help you define your goals, your services and products and the audience you plan to target. The right plan should keep you on track as you dive into growing your business.
“Nearly nine in ten (86.3%) of small business owners earn a yearly salary of less than $100,000. Nearly than one in three (30.07%) don’t even take a salary.”
– Fundera
Don’t Be a Zero-Salary Business Owner
Never written or even considered writing a business plan? No problem. We are passionate about helping businesses successfully bring their vision to life.
Intrigued? Contact us now for a FREE, no-obligation consultation.
What’s Included in My Business Plan?
Our business plans are custom-built, so each has a slightly different format depending on your needs. Generally our business plan packages include the following elements.
Starter Business Plan
- Executive Summary
- Market Opportunity
- Company Overview
- Milestones & Timeline
- Products & Services
- Competitor Analysis
- Startup Budget
Standard Business Plan
- Starter Business Plan, plus
- Advanced Industry Research
- SWOT Analysis
- Three-Year Profit & Loss Statement
Advanced Business Plan
- Advanced Business Plan, plus
- Advanced Competitor Analysis
- Buyer Personas
- Marketing Initiatives & Tactics
- Three-Year Cash Flow Statement
- Five-Year Profit & Loss Statement
“Entrepreneurs who write formal plans are 16% more likely to achieve viability than the otherwise identical non-planning entrepreneurs.
Business Plan Process
Step One: Strategic Compass
First we’ll walk you through Sounding Line’s proprietary Strategic Compass business success plan workbook, to help us define your success metrics.
We start with the end in mind, first defining your life goals and then your financial goals. Then we’ll help you chart a path to get you there

Step Two: Planning Meeting
Next we conduct a one-hour get-acquainted meeting to confirm the goals for your business and to determine the scope of work for your business plan.
Step Three: Project Timeline
We then build and deliver a project timeline that identifies and assigns all project tasks and deadlines for each team member.


Step Four: Writing & Editing
We’ craft all narrative in Google Docs or Canva, or MS Word if that’s your preference, so we can easily track your edits..
Step Five: Data Integration
Send us your data and we’ll create charts that match your company branding.


Step Six: Delivery
Once you receive the final business plan, you’ll have a final round of edits to get everything just the way you want it.
But you can continue to make your own edits–as many as you like–after delivery.
Are you an Upwork client?
Check out our Business Plan Consultations and Business Plan Project rates now.
Monica Poling is a top-rated-plus freelancer on Upwork. Check out Monica’s Upwork profile here.