Your Business Plan: Clarify Your Vision
At Sounding Line Consulting, we love nothing more than helping businesses build a little confidence in their business planning.
Confidence starts with having a well-thought-out business plan.
We start our business planning process by defining your business goals. Then we add some market research, some graphic design, and a whole lot of award-winning storytelling, and bundle that with a business plan strategy designed to help you reach your goals. You’ll receive a one-of-a-kind business plan that details your vision for success while also reflecting your unique business personality and goals.
Every one of our business plans are custom-built, so each has a slightly different format depending on your needs. Generally, however, we offer two business plan packages levels.

Standard Business Plan
For our standard business plan, we start with a deep-dive SWOT Analysis to help you pinpoint where you’ll need to funnel the most resources as you start or grow your business. Then we dive into market trends and industry performance so you can benchmark your business growth against industry standards.
Finally, our detailed, editable budget planning spreadsheet will provide you with one year of profit and loss and cash flow projections that will help you understand if you’ve set profitable pricing for your products and services.
Our standard business plans include:
- Executive Summary
- Market Opportunity
- Company Overview
- Products & Services
- Basic Competitor Analysis
- Industry Trends & Research
- SWOT Analysis
- One-Year Profit & Loss Forecast
- One-Year Cash Flow Forecast
Business plans requiring very detailed budget projections may require additional services.
Introductory Business Plan
If you’re just getting started, our Introductory Business Plan service is a perfect tool to help define your business services and goals. With this plan, our award-winning writers will help you weave your ideas into a compelling narrative that resonates with your audience and sets you apart in the business world.
- Executive Summary
- Market Opportunity
- Company Overview
- Products & Services
- Basic Competitor Analysis
Bank-Ready Financial Statements
If your just need bank-ready financial statements, we do that as well. We work with you to create your revenue and expense forecasts and project them for three years into the future.
Drive More Growth
Our business plan consulting services include two, one-hour strategy meetings. If you’d like more one-one-time, take a look at our Small Business Strategic Planning Modules, which include goal setting, budget projections, one-on-one mentoring, and a tactical, strategic plan.
Get Started Today
Not sure how to get started We specialize in helping businesses successfully bring their vision to life.
Intrigued? Contact us now for a FREE, no-obligation consultation.
Are You on Upwork?
Check out our Business Plan Consultations and Business Plan Project rates now. Or, check out Monica Poling’s top-rated Upwork profile here.
Monica took on the task of helping me create an excellent, clear, and professional business plan that helped lead to securing my loan, and therefore, funding my business startup.”
Why You Need a Business Plan
Business plans aren’t just used to convince banks or potential funders that you’re worth funding. A well-crafted business plan can help you:
- Define your business goals
- Set your suggested pricing levels
- Determine your value, including your annual salary
- Identify your ideal audience and where to find them
- Highlight your products and services, and WHY they outshine your competitors
- Create a vision for when, why and how to grow your business
The Sounding Line
Sounding Line Services

Authority Branding: Build a cohesive, consistent brand strategy that showcases your expertise, positions you above the competition, and creates a deeper connection with your target audience..
Business Plans: Your one-of-a-kind business plan will reflect your business personality and goals, and is ready to share with friends, clients and potential investors.
Strategic Business Planning: Clarify your vision, your target audience, your pricing models, and your success strategy with our one-on-one strategic planning modules.

Brand Report Card: If your marketing isn’t delivering the intended results, let us review your branding and marketing strategy and provide a detailed performance improvement plan.
Business Plan Components
Our pro writers are also skilled at writing individual business plan components.
- Executive Summary and Company Bio
- Professional and Team Bios
- Products & Services Overview
- Competitor Analysis
- Trends & Market Research
- SWOT Analysis
- Profit & Loss Statements
- Cash Flow Statements
From the Blog
Audience Mapping: Why We Rarely Use Buyer Personas
