Proposal Writing & RFPs

Our Proposal Writing Services

Because a well-written Request for Proposal (RFP) is the key to securing lucrative contracts and partnerships, it should be given the attention it deserves. It must, first and foremost, be treated as a marketing tool.

“Deemed non-responsive? Don’t lose valuable business due to RFP compliance issues.”

The expert proposal writing professionals at Sounding Line Consulting are here to help! We understand the importance of writing a well-crafted RFP response that aligns with proposal requirements. But we also are experts in crafting language that helps your business stand out and builds an emotional connection with readers.

Our team of experts is dedicated to helping you secure successful outcomes by carefully analyzing RFP requirements, avoiding one-size-fits-all templates, and tailoring your proposals to maximize your chances of success.

Proposal Writing: Don’t Hit the Send Button Quite Yet

Before hitting the send button on any proposal, we always ask the following questions. Did this proposal…

  • Meet all RFP requirements? 
  • Concisely showcase your experience and successes?
  • Avoid using jargon and filler text?
  • Build an emotional connection with the reader?
  • Avoid using incorrectly cut-and-pasted language
  • Demonstrate you are a good partner 
  • Prove you are capable of reading and following instructions?

If you’re too busy to give your proposals the full attention they deserve, we can help. At Sounding Line Consulting, we specialize in proposal writing, strategy and execution. 

A common mistake in RFP writing is copying and pasting text from a previous proposal, but not correctly updating all the client information. We help you avoid this rookie mistake by carefully reviewing your document and searching for outdated and incorrect names and details.

Contact us now for no-obligation consultation.

Our Proposal Writing Process

All our proposals are custom-built, so each has a slightly different process depending on the requirements of the issuing agency and the needs of your business. Generally, however, our proposal writing process include the following steps.

  • Step One: RFP Requirements Read-Through
  • Step Two: Previous Proposal Review
  • Step Three: Planning Meeting
  • Step Four: Project Timeline
  • Step Five: Asset Collection
  • Step Six: Writing & Editing
  • Step Seven: Data Integration
  • Step Eight: Red Team Review
  • Step Nine: Delivery

When is the last time you updated your Capability Statement? We can custom-build one from scratch.


“Monica is an excellent proposal writer to work with, very professional, outgoing, very accessible. Additionally, Monica takes the initiative/charge of the projects and she is always willing to provide input or additional assistance with RFPs.”

– Carlos Martinez, Director of Operations

Security Assurance Management, Inc.

“We love working with Monica! She jumped in to write a proposal with us for a fast turnaround and was professional, fast, and an excellent communicator. The great news is that we were awarded the contract! Thanks Monica, for being such an integral part of our success.”

– Dana Arnett, CEO

Wicked Bionic, Cross-Cultural Marketing

View more client testimonials

Drive More Growth

if you’re looking to drive growth, take a look at our Authority Branding service, which includes delivery of a tactical, Strategic Plan designed to increase your industry presence.

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Sounding Line Services

Authority Branding

Authority Branding: Build a cohesive, consistent brand strategy that showcases your expertise, positions you above the competition, and creates a deeper connection with your target audience..

Business Plans

Business Plans: Your one-of-a-kind business plan will reflect your business personality and goals, and is ready to share with friends, clients and potential investors.

Small Business Strategic Plan

Strategic Business Planning: Clarify your vision, your target audience, your pricing models, and your success strategy with our one-on-one strategic planning modules.

Brand Report Card: If your marketing isn’t delivering the intended results, let us review your branding and marketing strategy and provide a detailed performance improvement plan.